OK, so the cynical may say Coke's new unpainted can is a) a publicity stunt and b) unlikely to ever happen. That kinda makes the cynical among us a) defeatists but b) realists.But it doesn't half look good.
If these things are thought of, they may inspire good things to happen.
Be great to see this actually just be thrown into the market place, as opposed to bandied about and talked about. Such a radical step, as long as the eco credentials actually weighed up, might just force a lot of other manufacturers to work a little harder to bring their products up to scratch rather than taking little, safe steps towards a greener brand.
